Louis Capozzi's Crisis Management in the Age of Social Media (Public PDF

By Louis Capozzi

Social media has essentially replaced the agreement among associations and the general public. this present day, humans anticipate a talk, no longer a one-way diatribe. That, mixed with the rate of the web, alterations the sport for lots of businesses in expecting, dealing with, and eventually averting an “instant crisis”—an speedy predicament instance is whilst Verizon additional a $2 cost for all their clients; one hour later 100,000 signatures seemed on a Twitter petition, and shortly Verizon used to be in the course of a tremendous public kin quandary. inside of this booklet, you’ll research simply the way to deal with this sort of state of affairs and meet the demanding situations of social media. each one bankruptcy incorporates a description of a challenge, the timeliness of an exceptional reaction, the effectiveness of this reaction, and an review of what works and what doesn’t. a few examples of social media crises comprise Apple desktop, Netflix, JetBlue, financial institution of the USA, Fed Ex, and public figures comparable to Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.

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Crisis Management in the Age of Social Media (Public Relationa Collection) by Louis Capozzi


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