Read e-book online Celebrity Culture and the Entertainment Industry in Asia: PDF

By Vivienne Leung,Kimmy Cheng,Tommy Tse

providing an extraordinary perception into the realm of superstar and media in China and past, big name tradition and the leisure in Asia deconstructs the dynamics of “stardom” and star endorsement in East Asia, and examines its effect on advertising communications and media. via first-hand interviews with celebrities and leisure practitioners, the publication discusses the social, cultural and financial impacts of famous person via subject matters resembling self-identity, celebrity-driven purchaser behaviour, gender and race stereotypes, idol worship, and so on. Interviews with celebrities resembling Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak current the reader with insider bills of big name formation, administration and advertising and marketing in Hong Kong and Mainland China, in addition to South Korea and Taiwan. those untold within tales of star endorsement and advocacy will stimulate either educational and normal readers’ curiosity in rethinking the industrial and cultural implications of the phenomenon of stardom.

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Celebrity Culture and the Entertainment Industry in Asia: Use of celebrity and its influence on society, culture and communication by Vivienne Leung,Kimmy Cheng,Tommy Tse


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